The increasing changes in people’s lifestyles have encouraged development of many spas which are health and beauty resorts that provide a soothing shelter for the men and women, but mostly women.
It is a place for sanctuary, serenity and purification.
So, if you are a new spa owner and want to create a brand mark for your business that will give you a competitive edge then you need to make sure that your logo design reflects the characteristics mentioned above.
So how should you design your spa’s health and beauty logo design that reflects your company’s unique features and gives you a competitive edge?
We have a few million dollar ideas:
1. For the colors:
• Use calm and soothing colors:
Since a spa is a place for peace and rest so your emblem should be designed accordingly. Colors have a very strong psychological effect on people and can strongly influence moods and attitudes which is why it is important to choose the colors carefully. Make sure that you use colors that are soothing and calming on sight. Some of such colors are green, ivory, light blue and light purple. If you want to keep your business symbol simple and sophisticated then you can use only the company name in soothing colors to make it classy and attractive.
2. For the fonts:
• Use fonts that indicate delicacy:
Just like the rest of the emblem theme, the fonts that you use also need to depict harmony and comfort. For that you should use fonts that are thin lined and scripted so that they represent delicacy and sophistication.
3. For the images:
• Use of images of your location’s natural beauty:
If you want to make your monogram distinct then you need to look for images around you that define your uniqueness. Use your location to inspire you. For example if your business is located in Utah, then you can use an illustration so of the colorful mountains in your trademark.
• Use illustrations of the lotus:
Flowers are a popular medium to represent peace and harmony but the meaning of tranquility and spirituality that a lotus portrays cannot be surpassed by any other flower. Lotus has been an influential flower in many religions and cultures. It represents purity of body and mind, prosperity, fertility and eternal youth. All these characteristics make it a perfect candidate for our spa symbol. You can use it as a big illustration on top or a small symbol beside the business name.
• Use of female illustrations:
In most of the cases, the heath resorts are targeted towards women. For that, you can create beauty logo samples of women in your brand mark. For example, you can use silhouette of a woman’s profile with red painted finger nails on her cheek.
Hence, don’t be afraid to get creative with your trademark but the only thing you need to keep in mind through the crafting process if that your symbol needs to be a perfect representation of serenity and eternal youth.